Festa Holiday Blend: Giving Back to Coffee Farming Communities

This year, like last, 50¢ from every bag of Festa Holiday Blend will support the women coffee farmers of the Union of Small-Scale Producers (UPC) in Guatemala, a collaboration we've fostered since 2015 through our trusted importer, De la Gente. With the funds raised, UPC’s women’s group aims to acquire a second coffee depulper, ensuring more efficient coffee processing and improved quality control for their members.

Over the years, Festa Holiday Blend has contributed to significant projects that support farming communities. In 2023, $1,750 in proceeds went toward a coffee depulper that enables women at UPC to process coffee more efficiently. From 2019 to 2022, Festa purchases supported the Young Entrepreneur Fund in Guatemala, providing children of coffee growers with access to education, microloans, and technical training—empowering the next generation in coffee and beyond. Earlier, from 2016 to 2018, Festa proceeds supported the construction of a clean-burning kitchen for farm workers at Finca San Jose de las Nubes in Nicaragua, helping improve nutrition and health for the community there.

Festa isn’t just a delicious holiday treat—it’s coffee that makes a difference. Share the warmth of the season with a cup of Festa, knowing that every purchase supports the farmers who grow it. Together, we’re building brighter futures for coffee-growing communities.

NOSSA FAMILIA'S GIVEBACK PROGRAM
Festa Holiday Blend is one of three coffees within Nossa Familia's overarching Giveback Program. Through this initiative we commit 1% of our annual gross profits to organizations working to build a better world for everyone. Since our inception we’ve contributed over $600,000* in cash and in kind to nonprofits and charitable causes supporting communities, youth, and the environment. LEARN MORE 
*as of December 31, 2023

PAST FESTA HOLIDAY BLEND CONTRIBUTIONS
2023 - De la Gente for Women Coffee Growers of UPC, Guatemala
In 2023, purchases of Festa Holiday Blend assisted women coffee farmers from the Union of Small-Scale Producers (UPC)  procure a large, motor-operated depulper for their new coffee processing station. This donation helped Nossa Familia's coffee partners guarantee more consistent coffee processing and improved quality control.

2019 – 2022 De la Gente Young Entrepreneur Fund, Guatemala 
From 2019 to 2022, purchases of Festa Holiday Blend supported the educational and career development of a group of ambitious young adults, all of whom are the children of coffee growers in Guatemala. Proceeds contributed to the success of the children of our Guatemalan origin partners in realizing their aspirations, both within the coffee industry and beyond with access to interest-free microloans, equipment, education, and technical training. LEARN MORE

2016 - 2018 Finca San Jose de Las Nubes, Nicaragua 
From 2016 to 2018, sales of Festa Holiday Blend contributed to the construction of a new kitchen for our origin partner's farm workers at Finca San Jose de las Nubes in Nicaragua. Among other features, the new kitchen has a clean-burning stove and refrigeration, which helps provide better food and nutrition for those on the farm, in addition to a healthier environment for the cook and their family. LEARN MORE 

Meet Bayardo Reyes of Finca San Jose de las Nubes 
Watch the video about Bayardo Reyes, owner of Finca San Jose de las Nubes and learn how funds from Nossa Familia's Festa Holiday Blend helped Bayardo make improvements on his farm to provide better quality of life to the workers and their families there. WATCH NOW